To be (social) or not to be (social)... That is the question

Last month British pub chain powerhouse JD Wetherspoons stunned many with its announcement that it would be removing itself from social media. With immediate effect they closed their Facebook, Twitter and Instagram accounts saying that future announcements would be made via their official website and in their own magazine. Surely in the age of social media such a move is commercial suicide?

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Joy Zarine